|
Marketing
Strategy |
Average
FSBO Sellers |
Great
Lakes Listings' Clients |
| Yard
Signs |
Generic signs lack professionalism &
durability and do not provide buyers with immediate information. |
Signs
are highly visible & durable and provide buyers with immediate
information. |
| Street
Corner Signs |
Signs
don't provide buyers with immediate information, often aren't
specific as to the home's location, & can be difficult
to read from a distance. |
Highly visible signs attract more buyers
with the 24-Hr Real Estate Hotline & provide buyers with
immediate information, including the home's location. |
| Addressing
Buyers' Inquiries |
100%
of calls are not personally answered & calling times are
limited to less than 12 hours. |
Buyers
are encouraged to call
24 hours a day, 7 days a week, and all calls are answered. |
| Newspaper
Advertising |
High
costs discourage many sellers from advertising. |
Newspaper
discounts and the 24-Hr Real Estate Hotline encourage sellers
to advertise. |
| Marketing
Flyers |
Of
the few who utilize flyers, many sellers post unprofessional
flyers in the wrong places. |
Professional
marketing brochures are available as a fax-on-demand 24 hours
a day and are also
on-hand to buyers at open houses & private showings. |
| Open
Houses |
Many
open houses are unadvertisee and lack true prospects. |
Open
houses are advertised and generate more prospects. |
| Private
Showings |
Showings
are often wasted on buyers who aren't interested in a home's
basic features. |
Because
buyers know the details of a home and have seen photos, private
showings are often limited to truly interested prospects. |
